{"id":1893,"date":"2017-11-30T18:03:33","date_gmt":"2017-11-30T17:03:33","guid":{"rendered":"https:\/\/www.mbacapital.com\/?p=1893\/"},"modified":"2022-02-15T09:59:27","modified_gmt":"2022-02-15T08:59:27","slug":"lettre-semestrielle-agri-food-beverages-ma-worldwide","status":"publish","type":"post","link":"https:\/\/mbacapital.com\/en\/lettre-semestrielle-agri-food-beverages-ma-worldwide\/","title":{"rendered":"Lettre semestrielle de Agri, Food & Beverages de M&A WW"},"content":{"rendered":"

MBA Capital a le plaisir de vous pr\u00e9senter la lettre semestrielle<\/a> sur le secteur Agri & Food & Beverages.<\/p>\n\n\n\n

Avec de nombreux deals r\u00e9alis\u00e9s au cours de 2017, c\u2019est une ann\u00e9e plus que dynamique pour le secteur Agri & Food & Beverages. MBA Capital<\/a>, au c\u00f4t\u00e9 de ses partenaires de M&A Worldwide, est plus que jamais engag\u00e9 afin d\u2019aider ses clients \u00e0 cro\u00eetre, en profitant des meilleures opportunit\u00e9s strat\u00e9giques du march\u00e9.<\/p>\n\n\n\n

Au sein de cette lettre semestrielle<\/a>, retrouvez les tendances et les \u00e9volutions du secteur en 2017 et des zooms par pays.<\/p>\n\n\n\n

Extrait de la lettre semestrielle<\/h2>\n\n\n\n

L’industrie alimentaire occidentale b\u00e9n\u00e9ficie de la demande asiatique de qualit\u00e9 sup\u00e9rieure<\/h3>\n\n\n\n

Principales tendances en mati\u00e8re d’alimentation et de boissons en Asie<\/h4>\n\n\n\n

Selon l’agence mondiale d’information sur les march\u00e9s Mintel, il existe quatre grandes tendances en mati\u00e8re d’alimentation et de boissons en Asie-Pacifique.<\/p>\n\n\n\n

Des alternatives plus saines<\/h5>\n\n\n\n

Selon Mintel, la premi\u00e8re tendance cl\u00e9 concerne les consommateurs qui essaient \u00e0 la fois d’\u00eatre plus actifs physiquement et de manger plus sainement, et qui explorent un grand nombre de produits de sant\u00e9 alternatifs, car de nombreux consommateurs sont d\u00e9sormais conscients de la n\u00e9cessit\u00e9 de trouver un \u00e9quilibre dans une alimentation saine. Du point de vue des produits, on constate une nette augmentation des all\u00e9gations v\u00e9g\u00e9taliennes ou v\u00e9g\u00e9tariennes au cours des cinq derni\u00e8res ann\u00e9es. La boulangerie, les snacks, les sauces et les assaisonnements sont des espaces \u00e9mergents pour l’innovation produit dans ce domaine.<\/p>\n\n\n\n

Exemple : Alors que plusieurs pays asiatiques connaissent un probl\u00e8me croissant d’ob\u00e9sit\u00e9 et de diab\u00e8te, Coca-Cola, Nestl\u00e9 et PepsiCo ainsi que quatre autres fabricants de boissons ont r\u00e9cemment sign\u00e9 une promesse s’engageant \u00e0 r\u00e9duire la quantit\u00e9 de sucre dans l’ensemble de leurs gammes de boissons gazeuses vendues \u00e0 Singapour – \u00e0 12 % ou moins d’ici 2020. Cette initiative souligne les efforts d\u00e9ploy\u00e9s par les acteurs du secteur pour proposer aux consommateurs des options alimentaires plus saines et encourager des modes de vie plus sains.<\/p>\n\n\n\n

L’histoire de la marque<\/h5>\n\n\n\n

La deuxi\u00e8me tendance cl\u00e9, appel\u00e9e \u00ab\u00a0bas\u00e9e sur une histoire vraie\u00a0\u00bb, est le point de d\u00e9part des concepts d'\u00a0\u00bbartisanat\u00a0\u00bb, de \u00ab\u00a0fait main\u00a0\u00bb et de \u00ab\u00a0fabriqu\u00e9 \u00e0 la main\u00a0\u00bb. Une communication honn\u00eate sur un produit passe \u00e9galement par l’utilisation d’innovations technologiques telles que les codes QR, qui fournissent des informations sur l’origine, les ingr\u00e9dients et les processus qui les accompagnent. Les grands fabricants peuvent s’inspirer de la mentalit\u00e9 du \u00ab\u00a0think small\u00a0\u00bb pour concevoir des strat\u00e9gies permettant de raconter cette histoire aux consommateurs.<\/p>\n\n\n\n

[…]<\/p>\n\n\n\n

\n
Consulter la lettre semestrielle<\/a><\/div>\n<\/div>\n\n\n\n
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MBA Capital a le plaisir de vous pr\u00e9senter la lettre semestrielle sur le secteur Agri & Food & Beverages. 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