{"id":6147,"date":"2021-04-27T10:08:19","date_gmt":"2021-04-27T08:08:19","guid":{"rendered":"https:\/\/mbacapital.com\/?p=6147"},"modified":"2022-03-03T11:07:35","modified_gmt":"2022-03-03T10:07:35","slug":"agriculture-verticale","status":"publish","type":"post","link":"https:\/\/mbacapital.com\/en\/agriculture-verticale\/","title":{"rendered":"L\u2019agriculture verticale, un succ\u00e8s \u00e0 la hauteur de l&rsquo;enjeu"},"content":{"rendered":"<p id=\"les-fruits-legumes-et-aromates-cultives-a-la-verticale-grace-a-des-etageres-ou-des-tours-gagnent-les-espaces-urbains-comme-l-analyse-la-derniere-publication-m-a-worldwide-food-and-beverage-industry-group-ce-marche-devrait-atteindre-15-7-milliards-de-dollars-en-2025\"><em>Les fruits, l\u00e9gumes et aromates cultiv\u00e9s \u00e0 la verticale gr\u00e2ce \u00e0 des \u00e9tag\u00e8res ou des tours gagnent les espaces urbains comme l&rsquo;analyse la derni\u00e8re publication M&amp;A Worldwide, Food and Beverage Industry Group. \u00a0Ce march\u00e9 devrait atteindre 15,7 milliards de dollars en 2025.<\/em><\/p>\n\n\n\n<p>L\u2019essor du march\u00e9 de l\u2019agriculture verticale en France s\u2019est intensifi\u00e9 \u00e0 mesure de l&rsquo;augmentation de la population urbaine et sous l&rsquo;impulsion des nouvelles aspirations citoyennes.<\/p>\n\n\n\n<p>Les raisons de ce succ\u00e8s sont multiples :<\/p>\n\n\n\n<ul><li>une <strong>demande<\/strong> toujours plus<strong> importante<\/strong> pour les produits bio ;<\/li><li>des surfaces de toit, des serres ou encore des conteneurs <strong>facilement exploitables<\/strong> pour ce type de culture;<\/li><li>l\u2019avantage de <strong>ne pas d\u00e9pendre du climat<\/strong> ni de souffrir des intemp\u00e9ries, contrairement aux r\u00e9coltes en champs.<\/li><\/ul>\n\n\n\n<h2 id=\"l-agriculture-verticale-en-interieur\">L&rsquo;agriculture verticale en int\u00e9rieur<\/h2>\n\n\n\n\n<div class=\"row py-4 py-md-6 align-items-center\">\n    <div class=\"col-12 col-md-7 col-lg-6\"   data-aos=\"fade-right\">\n\n        <!-- Heading -->\n        <h3>\n                    <\/h3>\n\n        <!-- Text -->\n        <p class=\"text-muted mb-6\">\n            Cette tendance est une opportunit\u00e9 pour les acteurs de la tech comme Futura Gaia ou Haifa qui d\u00e9veloppent des solutions mat\u00e9rielles et logicielles pour optimiser la culture verticale indoor, notamment concernant le dosage de l&rsquo;eau, des nutriments ou de la lumi\u00e8re. C&rsquo;est en effet le pilotage fin de ces donn\u00e9es qui permet d&rsquo;augmenter le rendement et la qualit\u00e9 des cultures        <\/p>\n\n        \n    <\/div>\n    <div class=\"col-12 col-md-5 col-lg-6 text-center\">\n\n        <div class=\"w-md-150 w-lg-130 position-relative\"   data-aos=\"fade-left\">\n            <!-- Image -->\n            <div class=\"\" >\n\n                \n                <!-- Image -->\n                <img src=\"https:\/\/mbacapital.com\/app\/uploads\/2021\/04\/agriculture-verticale-indoor-mba.png\"   class=\"img-fluid\"   alt=\"agriculture-verticale-indoor-mba\">\n\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n\n<p>De plus, consid\u00e9r\u00e9e comme<strong> moins nocive sur l\u2019environnement<\/strong>, cette typologie d&rsquo;agriculture pla\u00eet aux consommateurs actuels et correspond en tous points aux valeurs pr\u00f4n\u00e9es par les distributeurs comme l\u2019<strong>\u00e9co-responsabilit\u00e9<\/strong>, la <strong>pr\u00e9servation des ressource<\/strong>s ou encore la priorisation du <strong>bio<\/strong>. En effet, les cultures verticales se d\u00e9veloppent m\u00eame d\u00e9sormais au c\u0153ur des supermarch\u00e9s et les leaders du secteur en la mati\u00e8re comme Infarm ou Agricool nouent des partenariats pour approvisionner les cha\u00eenes de magasins (Monoprix, Auchan, Intermarch\u00e9\u2026). Les restaurants gastronomiques eux souhaitent d\u00e9mocratiser ce type de solution pour profiter chaque jour des l\u00e9gumes, fruits et aromates les plus frais. Et l\u00e0 c&rsquo;est Towerfarm qui se positionne en conqu\u00e9rant, gr\u00e2ce au soutien financier de nombreuses institutions (Bpifrance, INRA,\u2026)<\/p>\n\n\n\n<h2 id=\"l-agriculture-verticale-outdoor\">L&rsquo;agriculture verticale outdoor<\/h2>\n\n\n\n\n<div class=\"row py-4 py-md-6 align-items-center\">\n    <div class=\"col-12 col-md-7 col-lg-6 order-md-2\"   data-aos=\"fade-left\">\n\n        <!-- Heading -->\n        <h3>\n                    <\/h3>\n\n        <!-- Text -->\n        <p class=\"text-muted mb-6\">\n            L\u2019agriculture verticale ne se limite pas aux serres et autres \u00e9tag\u00e8res indoor mais se d\u00e9veloppe \u00e9galement en ext\u00e9rieure. Agripolis a cr\u00e9\u00e9 la plus grande ferme urbaine d&rsquo;Europe sur le toit du Parc des Expositions \u00e0 Paris avec 14 000 m\u00e8tres carr\u00e9s d&rsquo;agriculture a\u00e9roponique en structures verticales. Non seulement cette ferme produit des aliments biologiques pour les restaurants et le commerce de d\u00e9tail, mais les citoyens peuvent \u00e9galement y louer un espace et cultiver leur propre jardin pour 320 \u20ac par an. Sodexo a d\u00e9cid\u00e9 de d\u00e9velopper la solution Agripolis sur le toit de son si\u00e8ge social et ainsi fournir le restaurant de l&rsquo;entreprise.         <\/p>\n\n                                    <!-- List -->\n                <div class=\"d-flex\">\n\n                    <!-- Icon -->\n                    <div class=\"text-primary pt-1\">\n                        <i class=\"fa fa-lg fa-camera\"><\/i>                    <\/div>\n\n                    <div class=\"ml-3\">\n\n                        <!-- Heading -->\n                        <h4 class=\"mb-1\">\n                                                    <\/h4>\n\n                        <!-- Text -->\n                        <p class=\"text-muted mb-6\">\n                            \u00a9 Valode Pistre                        <\/p>\n\n                    <\/div>\n\n                <\/div>\n            \n        \n    <\/div>\n    <div class=\"col-12 col-md-5 col-lg-6 order-md-1 text-center\">\n\n        <div class=\"w-md-150 w-lg-130 float-right position-relative\"   data-aos=\"fade-right\">\n            <!-- Image -->\n            <div class=\"\">\n\n                \n                <!-- Image -->\n                <img src=\"https:\/\/mbacapital.com\/app\/uploads\/2021\/04\/Agriculture-verticale-outdoor-MBA-Palais-exposition-Paris\u00a9-Valode-Pistre.jpeg\"   class=\"img-fluid\"   alt=\"Agriculture-verticale-outdoor-MBA-Palais-exposition-Paris\u00a9-Valode-Pistre\">\n\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n\n<p>Toutes ces d\u00e9marches t\u00e9moignent d&rsquo;une vraie envie pour les urbains de renouer avec la nature et d&rsquo;avoir un impact positif sur l&rsquo;environnement. Des entreprises comme Peas &amp; Love ayant saisi la port\u00e9e du ph\u00e9nom\u00e8ne permettent aujourd&rsquo;hui \u00e0 des particuliers de louer un espace pour s\u2019adonner \u00e0 la <strong>permaculture<\/strong>. Une activit\u00e9 qui remporte un franc succ\u00e8s surtout en p\u00e9riode de confinement ! Preuve du potentiel de ce concept, Peas &amp; Love a lev\u00e9 1 million d&rsquo;euros aupr\u00e8s d&rsquo;investisseurs en d\u00e9cembre 2020.<\/p>\n\n\n\n<p>En conclusion, les fermes verticales incarnent une vraie solution d\u2019avenir. <strong>Gain d\u2019espace<\/strong>, <strong>ressources pr\u00e9serv\u00e9es<\/strong>, <strong>meilleur rendement<\/strong>, fruits et l\u00e9gumes qui passent <strong>directement du producteur au consommateur<\/strong>\u2026 Mais l&rsquo;agriculture urbaine n&rsquo;est pas seulement verticale comme le montre la <strong>culture hydroponique<\/strong> dans une structure horizontale qui est pratiqu\u00e9e par le pionnier am\u00e9rican Gotham Greens. L&rsquo;efficacit\u00e9 de son dispositif a permis \u00e0 l&rsquo;entreprise new yorkaise de lever <strong>25,4 M \u20ac<\/strong> avec le soutien de Creadev, le family office Mulliez d\u00e9di\u00e9 au secteur alimentaire.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\"   width=\"945\"   height=\"310\"   src=\"https:\/\/mbacapital.com\/app\/uploads\/2021\/04\/agriculture-verticale-maww.png\"   alt=\"\"   class=\"wp-image-6148\"   srcset=\"https:\/\/mbacapital.com\/app\/uploads\/2021\/04\/agriculture-verticale-maww.png 945w, https:\/\/mbacapital.com\/app\/uploads\/2021\/04\/agriculture-verticale-maww-300x98.png 300w, https:\/\/mbacapital.com\/app\/uploads\/2021\/04\/agriculture-verticale-maww-768x252.png 768w, https:\/\/mbacapital.com\/app\/uploads\/2021\/04\/agriculture-verticale-maww-16x5.png 16w\"   sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/figure>\n\n\n\n<p><em>Article \u00e9crit d&rsquo;apr\u00e8s l&rsquo;\u00e9tude de mars 2021 M&amp;A Worldwide, Food and Beverage Industry Group, <a href=\"https:\/\/mbacapital.com\/en\/equipe\/nicolas-bonnel\/\"   target=\"_blank\"   rel=\"noreferrer noopener\">Nicolas Bonnel<\/a>.&nbsp; Si vous souhaitez plus de renseignement sur l&rsquo;\u00e9tude et le secteur, contactez votre interlocuteur MBA habituel.<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/mbacapital.com\/en\/app\/uploads\/2021\/04\/Vertical-Farming-FR-Market-March-2021.docx-1.pdf\/\"   target=\"_blank\"   rel=\"noreferrer noopener\">T\u00e9l\u00e9charger l&rsquo;\u00e9tude compl\u00e8te en version anglaise<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Les fruits, l\u00e9gumes et aromates cultiv\u00e9s \u00e0 la verticale gr\u00e2ce \u00e0 des \u00e9tag\u00e8res ou des tours gagnent les espaces urbains&#8230;<\/p>","protected":false},"author":2,"featured_media":6161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"bureaux":[97],"type_realisation":[],"expertises":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019agriculture verticale, un succ\u00e8s \u00e0 la hauteur de l&#039;enjeu | MBA Capital<\/title>\n<meta name=\"description\"  content=\"Les fruits, l\u00e9gumes et aromates cultiv\u00e9s \u00e0 la verticale gagnent les espaces urbains et ce march\u00e9 devrait atteindre 15,7 milliards de dollars en 2025.\" \/>\n<meta name=\"robots\"  content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\"  href=\"https:\/\/mbacapital.com\/en\/agriculture-verticale\/\" \/>\n<meta property=\"og:locale\"  content=\"en_US\" \/>\n<meta property=\"og:type\"  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