{"id":9749,"date":"2025-11-19T16:34:55","date_gmt":"2025-11-19T15:34:55","guid":{"rendered":"https:\/\/mbacapital.com\/?p=9749"},"modified":"2025-11-20T10:02:33","modified_gmt":"2025-11-20T09:02:33","slug":"cession-branche-activite-distribution-yc-jay-distribution","status":"publish","type":"post","link":"https:\/\/mbacapital.com\/en\/cession-branche-activite-distribution-yc-jay-distribution\/","title":{"rendered":"MBA Capital Caen accompagne la cession de la branche d\u2019activit\u00e9 de distribution de YC \u00e0 JAY Distribution"},"content":{"rendered":"

D\u2019apr\u00e8s les propos recueillis aupr\u00e8s de Val\u00e9rie Legentil<\/a>, MBA Capital Caen<\/a>.<\/em><\/p>\n\n\n\n

MBA Capital Caen a accompagn\u00e9 la cession de la branche d\u2019activit\u00e9 de distribution de la soci\u00e9t\u00e9 YC, distributeur exclusif en France et en Belgique des minimotos YCF. Cette op\u00e9ration illustre la capacit\u00e9 du cabinet \u00e0 structurer et piloter des transmissions partielles d\u2019activit\u00e9 dans des contextes exigeants, o\u00f9 l\u2019enjeu ne se limite pas \u00e0 la vente d\u2019une soci\u00e9t\u00e9, mais \u00e0 la valorisation d\u2019un p\u00e9rim\u00e8tre pr\u00e9cis et \u00e0 la continuit\u00e9 d\u2019une marque.<\/em><\/p>\n\n\n\n

Un acteur historique de la distribution des minimotos YCF<\/h2>\n\n\n\n

Cr\u00e9\u00e9e en 2004 par Yannick Coquard, pilote de motocross passionn\u00e9, la soci\u00e9t\u00e9 YC s\u2019est impos\u00e9e comme l\u2019acteur de r\u00e9f\u00e9rence pour la distribution exclusive des minimotos non homologu\u00e9es route (dirt bikes, pit bikes), des pi\u00e8ces et accessoires de la marque YCF en France et en Belgique.
Son d\u00e9veloppement international s\u2019est appuy\u00e9 sur une organisation bic\u00e9phale : un bureau de conception et de distribution en France, et une unit\u00e9 de production bas\u00e9e \u00e0 Hong Kong via la soci\u00e9t\u00e9 Racing Motor Development (RMD). Ces minimotos sont aujourd\u2019hui distribu\u00e9es dans 18 pays \u00e0 travers le monde.<\/p>\n\n\n\n

2017, premier accompagnement par MBA Capital Caen<\/h2>\n\n\n\n

En 2017, Val\u00e9rie Legentil (MBA Capital Caen) avait d\u00e9j\u00e0 conseill\u00e9 la premi\u00e8re transmission d\u2019YC, marquant la reprise de la soci\u00e9t\u00e9 par un nouvel actionnaire, Geoffrey Gaudr\u00e9. Ce passionn\u00e9 de motos, ing\u00e9nieur de formation en \u00e9nergie et m\u00e9canique des fluides et en moteurs \u00e0 combustion souhaitait poursuivre le d\u00e9veloppement commercial d\u2019YC. En compl\u00e9ment des motos YCF, il a \u00e9galement r\u00e9f\u00e9renc\u00e9 d\u2019autres produits tels que des quads pour enfants, \u00e9toffant ainsi l\u2019offre commerciale aux distributeurs. Post-Covid, il s\u2019est lanc\u00e9 dans la distribution d\u2019une gamme italienne de v\u00e9los \u00e9lectriques et a d\u00e9velopp\u00e9 de nouveaux canaux de distribution.
Pilote de circuit, il a \u00e9galement r\u00e9alis\u00e9 son r\u00eave de concevoir sa gamme de motos de vitesse 250cc pour laquelle il a d\u00e9velopp\u00e9 une branche R&D. Les motos ERDOG non concurrentes des minimotos de cross YCF ont fait leur entr\u00e9e sur les circuits.<\/p>\n\n\n\n

Nouvelle \u00e9tape en 2025 : cession de la branche distribution \u00e0 deux repreneurs passionn\u00e9s<\/h2>\n\n\n\n

Huit ans plus tard, en 2025, l\u2019acheteur de 2017 souhaite revenir \u00e0 son m\u00e9tier d\u2019ing\u00e9nieur et se consacrer 100 % \u00e0 la conception et la fabrication. Geoffrey Gaudr\u00e9 demande \u00e0 Val\u00e9rie Legentil de l\u2019accompagner dans l\u2019op\u00e9ration de cession de l\u2019activit\u00e9 de distribution d\u2019YC. Il c\u00e8de \u00e0 un duo de repreneurs aux profils compl\u00e9mentaires : Julien Huan est le premier distributeur de motos YCF. Son point de vente int\u00e8gre un circuit pour essayer les minimotos. Un mod\u00e8le de vente qui plait et qu\u2019il souhaite dupliquer. Avec son ami Nicolas Auneau, gestionnaire de soci\u00e9t\u00e9s passionn\u00e9 de moto-cross \u00e9galement, ils \u00e9criront la troisi\u00e8me histoire d\u2019YC.
Les repreneurs se concentrent sur le m\u00e9tier historique d\u2019YC : la vente et l\u2019animation du r\u00e9seau de distribution des minimotos YCF sur le territoire fran\u00e7ais et belge.
Le c\u00e9dant a conserv\u00e9 la structure juridique dans laquelle il poursuivra ses activit\u00e9s non c\u00e9d\u00e9es.<\/p>\n\n\n\n

Une op\u00e9ration techniquement exigeante<\/h2>\n\n\n\n

La cession d\u2019une branche d\u2019activit\u00e9 se distingue d\u2019une cession de titres.
Elle n\u00e9cessite un travail pr\u00e9cis de d\u00e9limitation du p\u00e9rim\u00e8tre c\u00e9d\u00e9 – identification des contrats transf\u00e9rables, des salari\u00e9s concern\u00e9s, des actifs immobiliers ou circulants repris ou exclus, des marques et nom de domaine – tout en assurant la continuit\u00e9 op\u00e9rationnelle pour les clients et les fournisseurs.<\/p>\n\n\n\n

Une cession de branche d\u2019activit\u00e9, demande une parfaite connaissance du fonctionnement de l\u2019entreprise afin d\u2019aider le c\u00e9dant \u00e0 lister pr\u00e9cis\u00e9ment les contrats et actifs c\u00e9d\u00e9s, et \u00e0 leur donner une valeur. Les enjeux sont importants pour assurer la continuit\u00e9 des activit\u00e9s et d\u00e9finir la clause de non-concurrence \u00bb<\/p>Val\u00e9rie Legentil, MBA Capital Caen.<\/cite><\/blockquote>\n\n\n\n

Dans ce dossier, l\u2019enjeu \u00e9tait \u00e9galement d\u2019obtenir la validation du candidat \u00e0 la reprise par le constructeur des minimotos YCF ; condition indispensable pour le renouvellement du contrat de distribution exclusif.<\/p>\n\n\n\n

La valeur de la soci\u00e9t\u00e9 est principalement li\u00e9e au contrat de distribution. La cession est tributaire de l\u2019accord du concessionnaire qui doit valider le nouveau distributeur. Renouveler un contrat intuitu personae ou obtenir l\u2019aval d\u2019un fournisseur est une contrainte qui doit \u00eatre expliqu\u00e9e au c\u00e9dant au moment de la signature de la mission de recherche puisqu\u2019elle \u00e9limine d\u2019office un certain nombre de candidats \u00e0 la reprise, dont les concurrents. Dans les n\u00e9gociations, elle ajoute une condition suspensive suppl\u00e9mentaire pour obtenir les financements et une \u00e9tape au calendrier, ce qui peut rallonger le processus. Toutefois, une fois cette contrainte lev\u00e9e, le renouvellement du contrat constitue une garantie pour p\u00e9renniser l\u2019activit\u00e9 et conforte le prix. \u00bb<\/p><\/blockquote>\n\n\n\n

L\u2019agilit\u00e9, valeur ajout\u00e9e de MBA Capital Caen<\/h2>\n\n\n\n

Initialement envisag\u00e9e sous la forme d\u2019une cession de titres, l\u2019op\u00e9ration a \u00e9volu\u00e9 en cession d\u2019une branche d\u2019activit\u00e9 pour r\u00e9pondre aux attentes des parties. La connaissance approfondie du dossier a permis \u00e0 MBA Capital Caen de prot\u00e9ger les int\u00e9r\u00eats de chacun et de mener l\u2019op\u00e9ration \u00e0 son terme.<\/p>\n\n\n\n

Ce dossier montre notre capacit\u00e9 \u00e0 nous adapter \u00e0 des contextes \u00e9volutifs parce que la n\u00e9gociation se m\u00e8ne avec m\u00e9thode dans un climat de confiance. \u00bb<\/p><\/blockquote>\n\n\n\n

Le \u00ab carve out \u00bb: une approche ma\u00eetris\u00e9e par l\u2019ensemble du r\u00e9seau MBA Capital<\/h2>\n\n\n\n

Cette op\u00e9ration s\u2019inscrit dans la continuit\u00e9 d\u2019autres cessions partielles pilot\u00e9es par MBA Capital, \u00e0 l\u2019instar de la cession de FRALSEN (ACI Groupe) par le groupe TIMEX<\/a>, \u00e9galement structur\u00e9e autour de la reprise d\u2019une branche d\u2019activit\u00e9 sp\u00e9cifique.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

D\u2019apr\u00e8s les propos recueillis aupr\u00e8s de Val\u00e9rie Legentil, MBA Capital Caen. MBA Capital Caen a accompagn\u00e9 la cession de la…<\/p>","protected":false},"author":4,"featured_media":9751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"bureaux":[74],"type_realisation":[75],"expertises":[82],"class_list":["post-9749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","bureaux-caen","type_realisation-cession","expertises-commerce-distribution"],"acf":[],"yoast_head":"\nCession de la branche d\u2019activit\u00e9 de distribution de YC \u00e0 JAY Distribution<\/title>\n<meta name=\"description\" content=\"MBA Capital Caen a accompagn\u00e9 la cession de la branche d\u2019activit\u00e9 de distribution de la soci\u00e9t\u00e9 YC, distributeur des minimotos YCF.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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