{"id":3477,"date":"2020-01-28T15:36:19","date_gmt":"2020-01-28T14:36:19","guid":{"rendered":"https:\/\/www.mbacapital.com\/?post_type=realisations&#038;p=3477"},"modified":"2023-01-02T14:16:03","modified_gmt":"2023-01-02T13:16:03","slug":"cession-entreprise-atout-prim-mba-capital-caen","status":"publish","type":"realisations","link":"https:\/\/mbacapital.com\/en\/realisations\/cession-entreprise-atout-prim-mba-capital-caen\/","title":{"rendered":"MBA Capital Caen conseille ATOUT PRIM dans sa cession au grossiste NORMANDIE FRUITS"},"content":{"rendered":"<p class=\"has-black-color has-text-color\"><strong>Active depuis 38 ans dans le commerce de gros en fruits et l\u00e9gumes, ATOUT PRIM a fait appel \u00e0 MBA Capital Caen afin de se rapprocher d\u2019un leader local de ce march\u00e9.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Dirig\u00e9e depuis 1981 par Madame G\u00e9raldine POUX suite \u00e0 un rachat de fonds de commerce, la soci\u00e9t\u00e9 Atout Prim r\u00e9alisant 2 M\u20ac de chiffre d\u2019affaires est l\u2019un des 7 grossistes pr\u00e9sents sur le March\u00e9 d\u2019Int\u00e9r\u00eat R\u00e9gional de Caen.<\/p>\n\n\n\n<p>La dirigeante souhaitait pr\u00e9parer sa retraite et se rapprocher d\u2019un acteur plus important en vue du d\u00e9m\u00e9nagement du march\u00e9 de gros dans de nouveaux locaux. Elle a fait appel \u00e0 MBA Capital pour l\u2019assister dans cette op\u00e9ration strat\u00e9gique.<\/p>\n\n\n\n<p><strong>La cession a \u00e9t\u00e9 conclue avec <\/strong><strong>NORMANDIE FRUITS d\u00e9j\u00e0 <\/strong><strong>leader sur le march\u00e9 <\/strong><strong>local. <\/strong>NORMANDIE FRUITS devient avec cette op\u00e9ration un Groupe r\u00e9gional de distribution et de n\u00e9goce de fruits et l\u00e9gumes r\u00e9alisant plus de 11 M\u20ac de chiffre d\u2019affaires.<\/p>\n\n\n\n<p><strong>La mission de MBA Capital a consist\u00e9 \u00e0 contacter <\/strong><strong>des acteurs <\/strong><strong>locaux et <\/strong><strong>hors r\u00e9gion pouvant \u00eatre int\u00e9ress\u00e9s par les perspectives que va offrir le nouveau <\/strong><strong>March\u00e9 d\u2019Int\u00e9r\u00eat R\u00e9gional <\/strong><strong>de Caen<\/strong><strong>. <\/strong>L\u2019op\u00e9ration de cession a \u00e9t\u00e9 finalis\u00e9e le 20 d\u00e9cembre 2019.<\/p>\n\n\n\n<div 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