{"id":3739,"date":"2020-03-05T15:44:35","date_gmt":"2020-03-05T14:44:35","guid":{"rendered":"https:\/\/www.mbacapital.com\/?post_type=realisations&#038;p=3739"},"modified":"2023-01-02T14:14:31","modified_gmt":"2023-01-02T13:14:31","slug":"cession-entreprise-gentle-factory-mba-capital-lille","status":"publish","type":"realisations","link":"https:\/\/mbacapital.com\/en\/realisations\/cession-entreprise-gentle-factory-mba-capital-lille\/","title":{"rendered":"Le groupe HAPPYCHIC se recentre sur le Retail et c\u00e8de LA GENTLE FACTORY \u00e0 sa fondatrice Christ\u00e8le MERTER"},"content":{"rendered":"<p><strong>MBA <\/strong><strong>Capital Lille conseille le groupe HAPPYCHIC (CA de 4.5 milliards d\u2019\u20ac) <\/strong><strong>dans la cession de LA GENTLE FACTORY.<\/strong><\/p>\n\n\n\n<p><strong>Cr\u00e9\u00e9e <\/strong><strong>en 2013 par Christ\u00e8le MERTER au sein du groupe HAPPYCHIC , <\/strong>LA GENTLE FACTORY s\u2019est d\u00e9velopp\u00e9e en tant que label \u00e9co-responsable. Un label fabriqu\u00e9 en France, commercialis\u00e9 sous forme de collections capsules au sein des boutiques JULES.<\/p>\n\n\n\n<p>Confort\u00e9e par des ventes prometteuses, LGF devient ensuite une marque \u00e0 part enti\u00e8re et <strong>ouvre sa premi\u00e8re boutique en 2017.<\/strong><\/p>\n\n\n\n<p><strong>Suite \u00e0 un virage strat\u00e9gique en 2018, le Groupe HAPPYCHIC d\u00e9cide de se recentrer et de c\u00e9der la marque LA GENTLE FACTORY qui se focalise alors sur le n\u00e9goce <\/strong><strong>BtoB<\/strong><strong> et sur son site web. <\/strong>Riche de ses partenariats fournisseurs qui lui assurent une production locale de v\u00eatements \u00e0 base de fibres biologiques et recycl\u00e9es, LA GENTLE FACTORY d\u00e9veloppe rapidement sa strat\u00e9gie de vente multicanale pour atteindre un CA direct de 1 million d\u2019euros en 2019.<\/p>\n\n\n\n<p><strong>Apr\u00e8s avoir sond\u00e9 le march\u00e9 dans un processus de mise en vente men\u00e9 par MBA Capital, <\/strong>Christ\u00e8le MERTER a pu finaliser une lev\u00e9e de fonds d\u2019un million d\u2019euros aupr\u00e8s de diff\u00e9rents investisseurs (FINORPA, Business Angels, Fournisseur) pour racheter LA GENTLE FACTORY au groupe HAPPYCHIC.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/www.mbacapital.com\/wp-content\/uploads\/2020\/01\/mba-capital-cession-gentle-factory.jpg\"   alt=\"\"   class=\"wp-image-3403\"\/><\/figure><\/div>","protected":false},"template":"","bureaux":[97],"type_realisation":[75],"expertises":[82],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MBA Capital conseille HAPPYCHIC dans sa cession<\/title>\n<meta name=\"description\"  content=\"MBA Capital Lille conseille le groupe HAPPYCHIC (CA de 4.5 milliards d\u2019\u20ac) dans la cession de LA GENTLE FACTORY. Cr\u00e9\u00e9e en 2013 par Christ\u00e8le MERTER au sein du groupe HAPPYCHIC, LA GENTLE FACTORY s\u2019est d\u00e9velopp\u00e9e en tant que label \u00e9co-responsable.\" \/>\n<meta name=\"robots\"  content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\"  href=\"https:\/\/mbacapital.com\/en\/realisations\/cession-entreprise-gentle-factory-mba-capital-lille\/\" \/>\n<meta property=\"og:locale\"  content=\"en_US\" \/>\n<meta property=\"og:type\"  content=\"article\" \/>\n<meta property=\"og:title\"  content=\"MBA Capital conseille HAPPYCHIC dans sa cession\" \/>\n<meta property=\"og:description\"  content=\"MBA Capital Lille conseille le groupe HAPPYCHIC (CA de 4.5 milliards d\u2019\u20ac) dans la cession de LA GENTLE FACTORY. 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